Our Company
The mission of our company is:
PSI
To fulfill each customers individual needs by sourcing
products that meet or surpass their expectations for quality,
performance and profitability… And to execute each
transaction with professionalism, courtesy and ethical
business practices.
Our Company
Carlos Asencio—President/CEO Prime Sourcing Intl.
As president of PSI, Carlos brings a wealth of knowledge and experience of more than 40 years in every aspect of retail, distribution, product development, corporate level purchasing and more. Carlos’s move from NY retail to California’s “at the edge” business environment opened a big door for him. He professionalism propelled him to move into new positions and upward from salesperson to department manager to sales manager to store manager to corporate buyer and eventually to open his own sales, distribution, importation and private brand in Mexico. Carlos has played with the Big Boys on a one-to-one basis. Companies such as Panasonic, BOSE, Sony, Mitsubishi, Zenith, Pioneer, JBL and many more know Carlos as a man of integrity and honesty but with the acumen for no nonsense, high value business endeavors.
Carlos brings all these skills…and a massive global Rolodex of companies and product specialists…to make PSI your first choice as a source for products in just about any category you can name. He’s also the guy who answers your calls or emails. Business with PSI is very personal…we wouldn’t have it any other way.

Carlos Asencio
President/CEO Prime Sourcing Intl.

Our Company
Chris Field- Marketing. Product Development. Product Evaluation.
Chris Comes to us from an extensive background in the
CE /AV industry that spanned more than 30 countries
over 4 decades.
With experience selling and promoting in many diverse
markets worldwide, he also discovered the
manufacturing capabilities of these same countries over
a vast range of products.
Chris’ knowledge in the OEM and marketing arena will
allow PSI even greater reach in acquiring what your
company needs to grow your business. And, if branding
a product, we source for you with your name is in your
business plan Chris can help make it a success in the
market.
Chris has worked extensively with BOSE, DCM, SUNFIRE, ADVENT,NHT and other major companies all over the US and beyond.

Chris Field
Marketing.

Our Company
Mr. Gerardo Cardenas Leon --Special Markets Manager
The United States biggest trading partner in the world is
Mexico. Therefore, it only makes sense to PSI to have a
permanent manager in this very special market.
Gerardo has been a prominent figure in the Mexican video
gaming business for more than 15 years. His experience
extends to every corner of the country with accounts as vital
as Wal-Mart, Sears, Liverpool, and more, to the unique
requirements of small chains and family businesses. His
familiarity with brands such as INTEC, Dream Gear, Nyko and
others, along with his years of experience and vast contact
base, also places him in a unique position to ensure that
Mexican products are always near the top of our list for our
customers. We welcome Gerardo and his special talents to
PSI.

Mr. Gerardo Cardenas Leon
Special Markets Manager
